Using Kitchen Faucets Reviews to Find Just the Right Faucet

Remodeling your kitchen has been on your list of things to do for a long time. And you are finally getting it done. But one of the last items you need to select after you have chose the cabinets, appliances and the countertop is your sink faucet. Selecting the kitchen sink faucet can be a difficult task if you go unprepared to your neighborhood home center or local hardware store. That is why looking through kitchen faucets reviews on the internet can help you make a decision.

When deciding the right faucet for your kitchen sink, many options, colors, materials and sizes are available. Some of the questions to ask yourself about you situation are:

Do I have a stainless steel sink?
Do I have a white porcelain sink?
Is my sink a single bowl?
Is it a double bowl?
Under mount sink or drop-in sink?
Which side is the garbage disposal going on?
Do I need an 8″ spread?
How much can I spend?

Once you answered these questions, your decision will be easier. Many styles and colors are available. These include white, black, bone, stainless steel, chrome, brass, brushed nickel, oil rubbed bronze, brushed bronze and pewter. Some fixtures can be very expensive too. A faucet could run you $1000 if you want to spend that much. Or you could go with one of the many inexpensive brand names and spend $300. Just remember not to go too cheap. A really cheap faucet could possible leak at a later date or the finish could flake off and then it rusts.

Sink size is a factor also. If you have a large double bowl sink and you install a small single lever faucet, it might not look too good. A two handle faucet with a large spout with a pull-out sprayer would be the right choice. The faucet needs to be proportional to the size of your sink.

Do not forget to accessorize. Soap dispensers, lotion dispensers, air gaps, the matching sink strainer should be on your list too. The water sprayer is another thing to think about. They have side sprayers and sprayer that pull out from the handle. These sprayers work by pushing a button turning it from a steady stream to a light shower sprayer.

Design sense is also what you will need. Matching the faucet with all the other features of your new kitchen can be a challenge. If you choose the right one, you kitchen will come together as on and dazzle you family and guests. If you select the wrong one, your kitchen will not feel complete. Make sure you check out the entire manufacturer’s website and read the kitchen faucets reviews posted. These will give you a great idea of which manufacturer and which model fits your needs.

Locating a good selection of faucets to choose from is not that hard these days. You can go down to your local home center like Home Depot or Lowes you can go to your local hardware store like Ace Hardware or Truevalue. I would then see what they charge for the faucet you selected and then go online and look for a better deal. There are so many online suppliers that you may find a good price.

Below are some of the larger manufactures of faucets. Go to their websites and choose a faucet. But do not buy it there. Take the model number and then go to the home centers and see if they have it in stock. You will save money.

International business is often inspired by vision, but meets stumbling blocks when tax audits and their consequences loom. Planning ahead can bring you through tax audits and strengthen your venture.
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Remodel Your Kitchen With Kitchen Cabinet Hardware

When you are planning a home remodeling project for the kitchen, do not overlook your kitchen hardware as an important component of your new kitchen design. A kitchen renovation is not complete until all of the little details are taken care of, and your cabinet hardware is one of those little details that should not be overlooked because it can make or break the look of your kitchen! When your cabinet hardware is in good shape and works well, then you likely don’t think about it much, but when that hardware gets shabby or starts to come loose from the cupboard doors and drawers, then you notice there’s a problem, because it is throwing both the look and the functionality of your kitchen off.

So when you are planning your next kitchen makeover, be sure to include new cabinet hardware on the list. New cabinet handles and knobs can serve several different purposes. For a complete kitchen makeover, they provide the great finishing touch the room needs to tie the whole look together and let the room look and feel “done.” But installing new kitchen cabinet hardware is one of those kitchen ideas that is really effective and versatile, because you do not even need to install all new cabinets to take advantage of its benefits. In fact, you do not even have to paint or stain your old cabinets again to get a new look with new hardware.

When you set out to choose your new hardware, take a moment to think about what you want it to accomplish. Obviously, you want it to look good and work well, so keep that in mind while you shop. Look for pieces that are well made and easy to clean. Ease of cleaning is definitely important for kitchen hardware, because it is going to be exposed to food spills and liquid spills and grubby hands. It is important that the pieces be well made, because they will see a lot of use in their lifetimes and you want them to hold up. And, of course, you want to choose something that fits in well with the decor of your kitchen. A warm, traditionally decorated kitchen would pair well with oil rubbed bronze knobs and pulls, and a contemporary and modern styled kitchen pairs well with stainless steel and other sleek metal hardware. Choose the pieces that suit you and your lifestyle best and you’ll love what a difference your new hardware makes on your cabinets and your kitchen as a whole.

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Applying for Cash Advance Payday Loans When You Need Instant Cash

If the money you have in your pocket won’t get you through till the next payday, you probably are thinking now of where you can borrow money. Many people have realized that what they are earning is not enough to cover all of their expenses. If you are in the same situation, cash advance payday loans are proven to be beneficial to you. If you need instant cash to pay for emergency but do not have other sources of quick cash, payday loans may just be what you need. Sometimes referred to as cash advance, these loans can be attainable within 24 hours or less.

Cash advances are also for people with bad credit. This is the reason why many people call it as bad credit payday loans. People typically use it to cover unexpected expenses or bills. There are some advantages in getting a payday loan. It allows you to get the money that you need fast. The funds are transferred into your bank or savings account after approval usually within 24 hours. Depending on the lender, you can get the money you need on the same day making it perfect to address sudden and emergency expenses.

Cash advance loans are basically short term and unsecured personal loans. This means they do not require you to pledge collateral to be approved for the loan. In fact, anyone can get them just as long as you have met the requirements of the lender. Generally, lenders will require you to be at least 18 years old and have a steady job. You also need to have savings or checking account where the lender can deposit the funds. Nowadays, so many lenders can offer quick financial solutions so you don’t have to beg for banks to give you a loan. What is even more attractive with these loans is there is no paperwork required. For this reasons, it is often referred to by borrowers as no fax payday loan.

The procedure in applying for a cash advance payday loans is very quick and easy. Thanks to the internet, one can apply for a loan without having to fax in more documents that are usually required for loans. All that borrowers have to do is provide the information asked by the lender through the online form and this will be verified by the lender before approving the loan. Since these loans are short term, the rates may vary and this typically depends on the amount of loan that you want to borrow. Based on your salary, lenders can lend you up to $1500.

Since these loans are short term loans, you will be required to pay it back within 14 -30 days or your next paycheck. Some lenders do allow you to negotiate the repayment terms and can extend it to another 14 days. This is ideal if you think you cannot completely repay the bad credit payday loans on your next payday. Experts have recommended borrowers to compare at least three lenders to find the best terms and rates that are most suitable for your needs.

There are so many lenders in the financial market today offering a wide variety of short term and long term loans. For sudden financial crisis, short term loans are highly advised. This way, you can easily get out of the loan and won’t have to pay for it for months or years. These short term loans are perfect for those who need to cover sudden financial difficulties. There is no paperwork and appearance required to be approved for the loan. This no fax payday loan can save you from your financial worries.

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Dangers of Defaulting With Cash Advance Payday Loans

Cash advance payday loan requirements

Job Certificate and your salary sheets are the two basic things that you require for the cash advance payday loans. These are required because ordinarily the lender will find out your eligibility for such short term loans. Your income should not normally be lower than $1,000 per month and it will be better if you have income of around $1,200 per month or more. It is also important to pay the EMI in time. Otherwise defaulting may lead you to neck deep ravine of insurmountable debt. That will be back to square one, a situation you were trying to get rid of.

Avoid mixing up

That is why it is not prudent to mix up the short term advances with other type of loans. Defaulting with other types may not hurt you as much as it hurts with the cash advance loans. They come with high interests and they are compounded as well. Defaulting will also defeat the purpose of legislations enacted by the Federal and State Governments to regulate such loans. Thus you can afford missing out the repayment installments with some long term loans but not with the short term loans. Cash advance loan can put you into debt problem just as quick as it comes to your rescue in sorting out immediate financial problems.

Do not be lured by wrong offers

The market, especially its online version on the nets, is full of lucrative ads floating there. These ads allure you to go for the cash advance loans. The terms and conditions they offer are so tempting that it becomes difficult for anyone needing money to ignore them. After all who would not like to have some easy extra money? You have to be extremely cautious and careful in selection of the advance type and even more, in selection of the financier online or in the brick and concrete store. At least you should ensure that such loans do not damage your credit score or financial conditions any further.

Cash advance types

Broadly speaking there are three types of cash advances that dominates the market. You can go for either of them. Just consider the options.

1. Payday loans from some shady lender.

2. Credit card advances.

3. Payday fast cash advance from local banks or financial institutions.

Avoid shady lenders

It is better for your financial health not to opt for the first option. Unless and until you have a clear idea about the background and reputation of the lender, you should not opt for advance or loan from such lender. These are unscrupulous traders who target the needy people having modest means. The loans they extend normally contain multiple hidden costs and fees while the interest rates are normally very high. An example is where the lender asks you for 19% interest overall. You accept the deal and obtain the advance only to find later that there are processing cost of $100 for a loan of $1000 that comes to additional 10%. Moreover there may also be penal interest even if you are defaulter only once. At 3.5% per month they will be 42% per year. In result you pay 42 + 19+ 10 = 71% interest instead of the mutually agreed 19% in such cases.

Dishonest lender can bleed you white

Even worse is the case where the lender compounds the interests and adds it to the principal. In such case the principal will sky rocket with interests added to it forming part of the principal every quarter and you might well end up paying $10,000 to repay a $1,000 advance you have taken. The only way out is to find out one of the reliable cash advance lenders for your purpose.

Looking for information on cash advance payday loans? Or are you searching for the reliable cash advance lenders? In either case this is the right place for you to look upon. The website provides all the information on obtaining cash advances and the lenders that provide them. In result you can exercise your option much freely being saddled with knowledge base on the cash advance lenders and issues.

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Kitchen Cabinet Hardware – Know the Essentials

Kitchen cabinet hardware is a vital element that not only allows your cabinets to function as efficiently as they should but also to emanate with a unique appeal that makes the heart of your homes truly yours. With careful planning and research on the best products to integrate into your remodeling, you can boost productivity of the area as well as make it speak volumes of your personal style. As they say, it all boils down to the details and this seemingly trivial addition to your remodeling project can be enough to make or break success. This article lays out the essentials that you need to know about kitchen cabinet hardware.

The Basics

Kitchen cabinet hardware has long since been used to make cabinets more functional, easier to use, stronger, and last longer. In the past, this would generally refer to metal parts and fittings but with the improvements in design and technology, this may come in other materials and may even be used solely for decorative purposes. Some of the most common types include:

Soft close glides
Drawer Slides
Catches or locks


Kitchen cabinet hardware comes in a very wide range of options from practical and simple, to elegant, and even attention-grabbing. This can make selecting the best pieces to use for your spruce up project a bit overwhelming. You can choose to buy at your local retail store or online where you are conveniently offered more choices without much of the legwork. The only problem with buying online is that you do not actually see the products and sometimes, there are slight differences with that shown in the photo with the items you bought. Just make sure to check the return policy of the website as well as the store’s reputation to avoid rip-offs.

When selecting kitchen cabinet hardware, there are various ways to narrow-down your options. First off, establish a budget and stick to the price range that you can afford. Then consider how the style and finish will complement with the current design of the room as well as your personal taste.

Matching Kitchen Cabinet Hardware with Décor

When it comes to interior design and decorating, replacing kitchen cabinet hardware is a great way to refresh the look and feel of kitchens. But it is essential that you give much thought on what you integrate into the décor to avoid making eye-sores out of the additions. When matching hardware to the rest of the décor, there are several important factors to take note of.

The very first element to blend with is the kitchen cabinet material and finish.
Consider the visually dominant surfaces in the area and this includes: countertops, flooring and walls.
Choose styles to blend with the theme. An example would be flower or vegetable shapes for a botanical or organic set up.
Select accents and finishes that best fit the overall design such as glass kitchen cabinet hardware for sleek, contemporary kitchens. For traditional settings, also consider the specific period such as Victorian-inspired, Romantic, etc.

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Attractive and Affordable Stainless Steel Doorknobs, Pulls, and Closers

The period between the third and first millennia BCE has been defined by historians as the Metal Ages. First, there was Copper (3200-2300 BCE), then Bronze (2300-700 BCE), and finally the Iron Age (700-1 BCE). These materials changed the way people worked, fought, and traded with each other. But it wasn’t until the early 1900s ACE that a new metal would have that kind of impact on the way we live.

The Steel Age

An ancient metal, steel is actually an alloy of iron, which means it is mixed with other elements, most notably carbon. There are many different types, the most popular of which is the stainless variety. Introduced at the start of the 20th century, stainless steel does not stain, rust, or corrode like most other metals.

Practical Uses

In addition to construction, stainless steel is also used to make major appliances, cookware, cutlery, tools, and surgical instruments. Because it has an attractive, appealing finish, the metal is also used in decorative/utilitarian devices around the house and the office. This includes doorknobs, pulls, and closers.

The Benefits

Until fairly recently, brass was the most popular metal when it came to door hardware. There were two simple reasons for this: brass is easy to work with, and it has an attractive finish. But things have changed! New manufacturing and design technologies have made it easier than ever to produce superior stainless steel door hardware.

Stronger and more durable than any other mass-produced metals, these doorknobs, pulls, and closers will last for decades if properly maintained. It is no wonder they are the most popular hardware in office buildings across the country. These businesses don’t want to have to regularly deal with locksmiths and carpenters. A stainless steel door system can withstand the continuous comings and goings of clients and employees.

In the Home

Although it is impossible to know for sure, brass is probably the most popular metal used in domestic doorknobs. While stainless is undoubtedly catching on, it has a ways to go before it supplants the old standby. In the end, the newer alloy should win out because it is superior in just about every way. Not only is it much stronger and more versatile, but it is also every bit as attractive as brass.

Door Pulls

One room in the modern home where the alloy has really taken off is in the kitchen. Folks adore those huge stainless steel refrigerators, and they let the appliance set the tone of the entire room by complementing it with door pulls and closers made of the same metal. These accessories can be used on doors, cabinets, and drawers. Stronger and more secure than traditional versions, they should last a lifetime.

Durable and affordable, stainless steel door hardware is widely used in both commercial and residential structures.

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What One Room Should I Remodel Before Selling My Home?

As a Realtor, I get asked all the time “what room(s) should I remodel before listing my home for top dollar?” Most people say they’ve heard you get the most bang for your buck out of a full kitchen remodel. I don’t disagree and before I move on to what I think would be a better plan, let me make a few points about a kitchen remodel. Make sure what you do is relevant to the price of your home. If your home is worth $200,000, don’t go out and by a $10,000 range top. If your home is going to sale in the high 100′s or more, go ahead and buy the top of the line appliances. Another thing I see all the time that really hurts an older kitchen is the cabinets. I know they are expensive but if you feel your kitchen needs a remodel, at least refinish the cabinets. It’s the first thing women notice in a kitchen, regardless of everything else you do.

Moving on, if you have an older home, I do not feel focusing on one room is the answer. If you want to get top dollar, doing the items listed below will cost about what a top of the line kitchen remodel would cost and I feel get you much more bang for the buck-

1. New front door. First impressions are huge and there is nothing better than a nice new front door. According to Realtor Magazine – 2013-14 Cost vs value remodeling projects article, a new door recovers 96.6% of it’s cost.

2. Paint – Now that the potential buyer is impressed by the door they just walked through, make sure the rest of the home is spotless. If you haven’t painted in the last 7-10 years, this would be a good time. Can’t afford to do the entire inside? Paint everything except the bedrooms and if that’s still too much, leave out the bathrooms.

3. Floors – If you have old, worn wood floors, strip them and refinish instead of tearing out and replacing. It will save you money and refinished wood floors give a good impression. If you have the time to do yourself, Google or YouTube DIY (Do it yourself) refinishing floors. If your carpet is dirty and you can’t afford to replace, have it professionally cleaned by a Chem-Dry specialist. I have found their products to not only do a great job cleaning but also no strange odor.

4. Windows – New vinyl double windows and doors – this really makes your home stand out but is also very pricey. If you don’t want to spend the money on the entire house, don’t bother with bedroom and bathroom windows. If you do have the old single pane windows, be sure you clean the frames and that the windows are spotless. You don’t want to try to hide them by keeping the curtains or shutters closed. A dark house is a dreary house, not good.

5. Kitchen – Granite tops are ideal. They really make the area pop. If you still have fluorescent lighting, it needs to go. You can replace it for much less than you think and giving it a modern or contemporary look is a huge plus. You should at least give your old kitchen cabinets a good cleaning, inside and out. Again you can Google DIY kitchen cabinet refinishing and find really cheap ways to get your old cabinets looking close to new if you can make the time.If you are going to buy new appliances, black, stainless steel are best.

6. Bathrooms -You should at least put Granite in the bathrooms, which can be done for a reasonable price. Also upgrade the lighting in the bathrooms, another project done pretty cheaply. Make sure the rest of the bathroom is spotless, especially the floor, tile in the shower and shower doors.

This may look like a lot of work and big $$$ but it’s really not. Plan ahead, give yourself 4-6 weeks to complete whatever projects you can. Make sure your home is clutter free, a messy house never sales for top dollar. If you’re not sure where to hire a professional to do these jobs, go into your local Ace Hardware, Home Depot or Lowe’s and ask for contractors business cards, local contractor’s usually leave a card or they may know a few personally.

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International Company Formation and Common Characteristics of International Business Companies

An international business company or international business corporation (IBC) can be regarded as an offshore company that has been formed under the laws of specific jurisdictions as a tax-free company which does not have the permission to engage in business within the jurisdiction it is incorporated.

The characteristics of International Business Company do vary from jurisdiction to jurisdiction. However, some common characteristics of International Business Companies are:

The International Business Companies are exempted from local corporate taxation and stamp duty, with the condition that, it should not engage into any local business. However, the fees for the annual agent and registration taxes are not included in the exemption.
They help in reserving the confidentiality of the beneficial owner
The International Business Companies do have corporate powers to engage in different businesses and activities
The International Companies can issue shares. That can be either in the registered or bearer form.
They have a provisional place for a local registered agent
It can abrogate the requirement to demonstrate corporate benefit or appoint local directors or officers.

The process of an International Company Formation involves the following steps:

Approval of company name

The approval of the name is the first step in the setting up of an International Company. The Registrar of the Companies only approves the proposed name when it is not identical or almost identical to the name of any company that is already existing. When it comes to the name, the words like bank, insurance, and group are used only if the company has a special requirement for that or functions in particular sector/sectors related to those.

If any existing has any problem with the name of a new company, it can object the same, however, within a span of six months.

Registered office

Another integral requisite is the address of the company. The address which is recorded in the Companies Registration Office is the registered office of the International Company. This is a very important part of company formation as the official mails or correspondences need to be sent to the address which is recorded as the registered office. Please note that the registered office address can be different from the trading office address.


In the International Company Formation, the shareholders and stockholders play a very important part as they invest into and hold shares in the assets of the company. They have also specific rights like voting at general meetings of the company.

If the company is making considerable profit, they have the right to be awarded a considerable dividend. If it is liquidated, they can also make claims to get back the money they invested. What’s more, the shareholders even have the power to remove the Directors of the company.

Authorized and issued share capital

The authorized capital signifies the total numbers of shares that can be issued among. This plays a key-role in the International Company Formation as shares are allotted to different share holders which is known as the issued share capital of the company.

Memorandum and Articles

The objectives are, main and subsidiary, are together referred to as the Memorandum of Association. It describes in a nutshell the name and the limited liability of the members of the company. The internal operations and the management that sets the meetings and the number of directors for a quorum are governed by the Articles of Association.

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International Business Site – Get Help With International Business Negotiation

For many business owners the prospect of trading internationally for the first time can be a very worrying experience. The choice to locally source products has always been a favoured method of conducting business however in today’s day and age there is simply so much money in international trade that businesses often cannot afford to miss out. Due to lower labour costs, lower tax and generally lower production costs countries such as China, as a small example, manage to produce high quality products at a fraction of the price; something which could seriously increase your businesses profits.

The first thing that many people have to realise is that international business negotiation is never going to be exactly the same as local business negotiation. As you travel around the world various different countries and business communities have various different business principles. Being able to adapt to these principles is therefore a must if you wish to trade in those regions of the world.

An international business site offers a very in depth look into the cultures and business principles of the most common countries where international business takes place and aims to help those new to international trading get a head start. It will teach you not only about the culture and common practices in the country, but also about the business etiquette and how you should move towards international business negotiation.

Common things you need to know about the country before you start international business negotiation.

The chances are that if you wish to conduct international business negotiation you will be flying out to your country of choice. Even if you find a company you would like to trade with online this is a certainty. Here are some of the things you should know before you make your initial visit:

1. The business practices for greeting / meeting a new person such as handshakes and hellos.
2. What the general business attire is in any given country. Some countries will keep the idea of wearing a suit whereas some may be more relaxed on what you can where to a business meeting.
3. Different countries have different practices when presenting business cards or exchanging credentials. For example in Asia you are meant to treat a potential partners business card with the up most respect, meaning that you receive it in two hands and place it careful in your inside jacket pocket.
4. You should learn about the rules when eating in said country as the company you are negotiating with may take you for a meal. This is important in places such as China, where cleaning your plate is considered an insult; very different to countries such as the UK where it would be a compliment.
5. Look into the countries culture and what they like to do for business entertainment.

Using the international business site will help to learn all of the things mentioned above about various different regions of the world. This will give you a head start when it comes to travelling abroad when looking to kick start some sort of international business negotiation.

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Four Steps to Accelerate International Business Growth

U.S. exports continue to grow, but many American companies lack the international business know-how to capitalize on this potential source of increased sales and profits. Proliferating trade agreements and a weakened U.S. dollar have resulted in one of the most favorable export markets in decades. Foreign importers of U.S. goods report an increasing demand for U.S. products–from popcorn to pet food. The U.S. has enjoyed 11 straight quarters of increasing exports–yet with 95 percent of the world’s population residing outside of U.S. borders and an increasingly promising international sales outlook, experts are questioning why only 5 percent of U.S. companies are currently exporting. But how do we initiate and sustain growth in unfamiliar markets?


Tapping into new markets provides the opportunity for increased revenue and profits. However, this initiative needs to be consistent with the company’s overall strategy. Inconsistent, sporadic, or unfocused deployment of resources directed toward international growth can result in an underperforming initiative that soaks up limited resources with little return. Barriers to entry (duties, regulatory, and trademark restrictions) need to be identified and addressed. A SWOT analysis detailing the company’s strengths, weaknesses, opportunities, and threats will identify and help maximize the company’s strengths, minimize its weaknesses, and give focus to the international opportunity.

An international growth plan consistent with the corporate strategy will enhance the odds of success. Tactical aspects of international development such as sales, distribution, and marketing need to be addressed. International growth factors can be sufficiently different from the U.S. models that a lack of familiarity can dramatically reduce the chances of success. Above all, there must be clear direction, full management support, and dedicated resources.


Small or medium firms initiating or expanding into international business will find the U.S. Government’s Department of Commerce (DOC) an enthusiastic partner in helping American companies succeed globally. This organization coordinates resources from across 19 Federal agencies to help American businesses plan their international strategies in an increasingly globalized environment. In an unfamiliar foreign market with confusing regulations, uncertainty, and risk, the DOC can help U.S. businesses navigate the overseas sales process and avoid hazards such as payment defaults and misappropriation of trademark and intellectual property.
The DOC’s commercial service provides a surprisingly actionable array of quality services including in-country market research, trade events and missions, trade leads, and introductions to prospective business partners. The Export-Import Bank and the Small Business Administration unite to help in the financing of U.S. goods and services exports to the international market, enabling companies to turn international leads into solid sales.

Firms specializing in international business development can help jump-start foreign expansion. These firms are groups of highly skilled, experienced professionals offering practical, cost-effective assistance to companies committed to maximizing revenue and profit potential through accelerated international growth. The range of services offered varies by firm, but overall they help companies conceptualize, implement, and manage large or small international business development projects. These services can range from determining the overseas market potential for a product to managing a firm’s export sales to identifying and qualifying foreign strategic alliances.
A company wanting to penetrate the international market needs to assign a fully dedicated resource to this initiative. This individual should be the linchpin connecting the organization’s resources, know-how, and culture to the international initiative. As the business develops, additional resources should be assigned to maximize the opportunity. These should be considered investments rather than costs.


A firm’s appropriate market entry strategy will largely depend on its level of international development. For a company just commencing its international development, market penetration via in-country distributor sales may be the fastest and most cost-effective way to enter a foreign market. Selling through in-country distributors is relatively low-risk and will provide valuable learning opportunities. Once the target country or region has been identified, a process that will naturally derive from the SWOT analysis, the selection process can begin. Various U.S. government agencies and trade associations can provide a wealth of data to begin narrowing the selection.

Trade publications and events are also an excellent source. Factors to consider when selecting a market may include such criteria as regulatory environment, market size and potential, cost of entry, and competitive environment. To further narrow the possibilities, an in-country visit is required. Once there, the use of trade leads, competitive evaluations, local government assistance, and potential candidate interviews will provide additional information and insights. Major considerations in selecting a distributor are: willingness to assign a dedicated resource, market leadership or track record, marketing savvy, complementary and not competitive products or services, site inspection, and financial stability.

Penetrating a new international market is often perceived as an extension of the existing domestic business. Consequently, many American companies bypass standard business guidelines requiring rigorous market analysis. Only after performing thorough due diligence can one elaborate a service or product offering and accompanying marketing programs.

A company’s preferred mode of entry–in-country distribution, joint venture, merger, or acquisition–will depend on that firm’s primary objectives from opportunistic sales to positioning for long-term market-driven growth.

Economic globalization will increasingly lead to the creation of strategic alliances. U.S. firms must make sure that potential partners share short- and long-term objectives in order to reduce the divergence of ideas and efforts. Common values and shared business/ethical standards will enhance communications, transparency, and effectiveness. The partners should have complementary strengths and weaknesses to build a stronger and more effective alliance. Principles and processes for conflict resolution and the relationship must be drafted and agreed to by all parties concerned for the partnership to run smoothly.


All markets have commonalities. However, effective international marketing begins with the awareness that markets are also different in ways that are not immediately apparent. The key is understanding consumers and identifying their needs through culturally specific market research. Focus groups can be especially effective in identifying the international consumer’s wants and needs. The advertising agency used in developing the offering should be local or have local representation. Employees with a thorough knowledge of market characteristics and idiosyncrasies will be particularly effective in communicating the desired message and creating and enhancing the brand image. Language skills and an affinity for different cultures are critical assets when marketing internationally.

Flawless execution is key. As a firm executes the international strategy guided by a solid business plan, it is important to celebrate milestones and benchmark against industry leaders.

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